The biggest mistake while doing on-site SEO for websites is stuffing meta-tags with targeted keywords. No doubt meta tags are importance while doing SEO, but merely doing meta-tags will not help you to meet the criteria of a complete on-site SEO of web pages.
There are several other factors which affect the evaluation criteria of search engines while evaluating the content of the web-page. These factors can be categorized broadly as web page content, HTML tags and overall page architecture from search engine perspective.
Web-page content does not mean stuffing keywords in heading and body content along-with ALT tag in images. It means a web page should have well written good quality content in context to relevant keywords. When we refer to relevant keywords, they need to be well researched. They should drive targeted traffic while people search for your content. Web page content should have phrases and keywords people might type in the search box for relevant information. Other than quality content and related keywords, your content should be engaging. If you are getting a good volume of traffic on targeted keywords, but the bounce rate(percentage of people who came to your page and left without interacting further) of your page is high, it will drop the search engine ranking position of your web page. While ensuring the content quality, content research, content keywords and engaging content, you should not ignore the freshness of content while developing it.
Good quality content is primary criteria for major search engines, but importance of HTML tags like title, description, keyword meta tags, headline & sub-headlines cannot be ignored.
With exponential increase of ever growing website domains, search engines have started considering web-page architecture as a new standard while evaluating web pages. So, pages which can be crawled easily, has faster download speed and keyword rich page links (URLs) are considered fully on-page SEO optimized with right set of meta tags and research, engaging & fresh content.
So, next time while do on-page optimization, do not leave them with HTML tags only. Fill them with good quality, fresh & researched content along-with a right content strategy and ensure that your web page has keyword optimized URLs with good page speed.
All search engines keep updating their SERP algorithm, but optimizing your web page content in these parameters will always give you an edge over your competitors. Share your thoughts and comments to make this post more useful for others.
Till we meet again!