Podcasting is not just for listening. Podcasts are a powerful tool for lead generation.
Podcasts are magnets – they generate interest in what the host has to say and give them more control over their time spent consuming content.
They serve as an accessible entry point to your brand, and it’s all about taking the proper steps to move listeners into leads. Whether you’re hosting or guesting on podcasts, they can be used to turn potential clients into customers!
Imagine getting a steady stream of qualified leads from your podcast without having to spend any money on advertising.
When people hear about the value you provide in your podcasts, they’ll be excited to learn more about what you have to offer.
And when they do, you’ll already have their contact information so that all you need to do is send them an email or call them up with a special offer. It’s like building your own sales team at no cost!
List down all the ideas and experiences you want to share with your prospects. Start building your audience today by starting a podcast, if you already have not started yet.