If you don’t have a newsletter, it’s time to get one!
Most companies don’t have a newsletter, which is a huge mistake. If you want to build relationships with your customers and prospects, newsletters are the best way to do it!
The problem is that most people can’t write good copy for their emails. This means they miss out on opportunities to get their content in front of people who actually want to read it.
Just imagine, your prospects open the email at work, and there’s a really good idea. They share it with their team members or on social media because they know the people on social media will love it too!
After all, we always want to share something which makes us different from the crowd – right?
Email newsletters can be used as a marketing strategy and are also powerful for lead generation.
As an expert in your field, you have the opportunity to share content with your audience through your weekly or monthly newsletter. In many cases, it’s not even required to create new lead magnets – just use what you already have!
Here are few examples of content other companies are using for email newsletters.
SEO experts love copying and distributing some of Moz’s content.
Their Top Ten email newsletter delivers fascinating insights about the latest SEO and digital marketing news. Their approach is different from other information newsletters. They send a monthly email with 10 articles that provide more in-depth content than you’d be able to find on your own.
Fizzle offers a weekly newsletter for entrepreneurs, giving them tips on building their businesses in the email itself.
As digital advertising and social media continue to flourish, the old-fashioned newsletter seems like a thing of the past. Don’t let this deter you from sending one!
Although there are many ways to get a business’s name out, email marketing will always remain one of the most effective tactics.
Share your thoughts below! What are some benefits of a weekly newsletter as a lead magnet? Do you have any ideas that could be added to the weekly newsletter?