For English Speaking People and specially who are not from India as well as do not know what Kachori is – It is a ball of fried dough filled with either sweet or savory ingredients
Discover the power of having a unique selling proposition in a saturated market. Learn from the example of Kota’s daily consumed 3 lakh kachoris and how it still manages to thrive.
Despite being a commodity, kachoris continues to generate a significant amount of sales. This is a testament to the fact that even in a saturated market, a product with a unique mechanism can still be successful.
As a business owner, it’s important to take a page out of the kachoris playbook and find ways to set your product or service apart from the competition.
Ratan Kachori is famous because of the Hing flavour, and Jodhpur kachori is famous for its large size Pyaz (onion) Kachori, Sua lal is famous for its own tangy taste of green chutney and so on.
This could mean incorporating a unique selling point, offering personalised experiences, or finding a niche market. By differentiating yourself from others, you’ll be better equipped to succeed in a competitive market.
What unique mechanism have you incorporated in your business, even if it is a commodity like Kota Kachori?
Please feel free to share your thoughts and ideas in the comments below.
Let’s start a conversation and inspire others to find success in their ventures to make it spicy.
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