You’re a busy person and don’t have time to waste. And even not your prospects as well.
Your customers are also very busy, but they still need your products or services. They want to buy from an expert in their field, but they don’t have the time to spend hours researching for themselves.
Prospects are frustrated when they have to spend hours on end researching for themselves.
The solution is simple – give them all of the information that they need upfront! You can save them a lot of time by providing tons of research in the form of relevant links and resources with them.
You or someone from your team of experts can compile a list of the best resources for your business.
Not only that, you can use one link or few resources as part of the monthly newsletter to be visible and build trust in the prospect’s eyes.
Need some ideas:
You know what they say, “Content is king.” If you are in the content marketing business and want your prospects to use guest blogging as a recommendation, I recommend them this list of blog sites:
When you provide a product or services as Moz or SEMRush does, it can be a powerful lead magnet with recommendations of free SEO tools. https://moz.com/blog/best-free-seo-tools
or the founder of backlinko does: https://backlinko.com/seo-tools
There are a lot of books out there to help you in your marketing, sales coaching or training efforts. Here is one list that has been put together by an online blog:
The resource list saves both parties time and frustration and saves money on marketing costs, and it is a powerful lead magnet for you to generate quality leads.
Help your prospects to save time with this lead magnet idea for exchanging email addresses. Drop comments in the comment box or share how you feel using emoji!